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READ THIS FIRST
Read This Before Starting the Videos
Module 1: How to Approach Online Business with the Right Mindset (DON'T SKIP!)
Welcome. Your First Lesson on Consistency. (6:28)
How to Properly Set Goals & Complete Tasks (7:11)
Mindset for Outsourcing Things You Can't Do (4:37)
Mindset for Outsourcing Repeatable Tasks (6:32)
Your Ecom Asset Checklist (Download Link in Description) (0:56)
Module 2: Setting Up Your First Successful Online Store the Right Way
The Big Picture - How Everything Fits Together (29:27)
Finding Products to Sell (11:28)
Finding Suppliers That Sell Those Products (16:51)
LIVE EXAMPLE - Over the Shoulder Product Research (32:05)
ADVANCED Niche Research - How to Think Outside the BOX (6:44)
Signing up for Shopify (2:14)
Official Business Stuff You Need to Set Up (6:26)
Bank Accounts and Credit Card Setup for Extra Profit (4:19)
Getting a Good Phone Number and Phone Service (3:55)
The Big Picture with Suppliers: WATCH THIS VIDEO BEFORE MAKING DOMAIN AND CALLING SUPPLIERS (7:42)
Module 3.1 NEW EMPIRE THEME TUTORIALS - Set Up Your Shopify Store FAST!
READ THIS FIRST
Quick Empire Setup for Supplier Calling (42:16)
What's Wrong with Empire and How to Get More Conversions (14:54)
Module 3.2: Website Design and Shopify Setup
**READ BEFORE STARTING This Section**
Free Tools You'll Want to Have - Paint.net and Canva (4:51)
Picking a Good Domain Name (5:30)
Setting Up Your Domain Name (1:33)
Adding the Title to Your Site's Homepage (3:13)
**CHECKLIST + The Big Picture on Site Design and Setup** (11:26)
Theme Recommendation UPDATE 11/13/2019 (6:28)
Which Theme Should You Use? (4:06)
Uploading Your Theme (0:35)
Getting Your Logo Done and Picking Core Site Colors (discount inside) (13:27)
Uploading Your Logo and Favicon (7:22)
Fixing Your Header Bar and Sticky Header (16:13)
Fixing Your Image Slider (9:40)
Changing Your Top Menu Bar and Phone Number Setup (9:03)
Creating Demo Products and Product Pages (4 Videos) (47:36)
Creating Collections, Collection Pages and Collection Navigation (3 Videos) (20:56)
Removing Product Boxes (0:50)
Setting up Top Navigation and Value Pages (17:50)
Changing Typography / Font Styles (3:30)
Customizing Footer with Opt in Menu (3:17)
Customizing all ATC Buttons and Checkout Button Colors (6:56)
Setting up Payment Providers (Don't FORGET) (2:47)
Setting Up and Linking Legal Pages (2:44)
FINAL WORD ON SITE SETUP
Module 4: Securing Suppliers and Business Relationships
Setting Up a Professional E-Mail Address
Securing Suppliers & Business Relationships (15:57)
Art - Not a Science
Calling Suppliers "Script'" and Extra Advice (7:25)
Alternative Outreach Method You Can Try - Inspired by UK student (3:33)
How to Place an Order with Suppliers (3:10)
Supplemental Lesson: Customer Journey + Competing with Established Brands (6:48)
LTL Shipping and What to Do (9:12)
Module 5: Starting Ads and Optimizing Your Ads for Sales
READ BEFORE STARTING YOUR ADS
Use These Shopify Apps Before Starting Your Ads (12:21)
Setting Up Your Google Ads Account (3:32)
Integrating Merchant Center With Google Ads (4:30)
Google Tag Installation (3:52)
RetargetApp (2:23)
Retargeting 180 Day List (2:25)
Campaign Setup and Conversion Pixel (12:57)
Campaign Segmentation (15:03)
RLSA Crash Course (8:45)
Text Ads Crash Course (26:40)
Analyzing Our Ads LIVE! (35:58)
Text Ads Deep Dive (12/29/20 Office Hours) (77:38)
Module 5.1 Google Ads Troubleshooting - Biggest Mistakes & In-Depth Theory Discussion
Intro and Negative Keywording Mistakes (17:16)
Device Bidding (13:28)
SKU Level Bidding and Spend (15:00)
Budget Splitting & Spend (8:46)
Interpreting Impression Share & Wrap Up (23:37)
Module 6: What's Next and Misc Topics
NEW SHOPIFY WARNING - STOCK AND COVID-19
Closing More Sales with Good Customer Support (22:30)
The Right and Wrong Way to Reinvest Your Profits (8:32)
What Else Would Help You?
Shopify Terms of Service WARNING (8:39)
DIY Fraud Prevention (53:42)
Module 7: Get More Traffic with Long Tail SEO
What is SEO, Really? - Introduction (10:02)
How We Do Keyword Research (19:11)
Basic Site Structure Stuff for Shopify (7:04)
Anchor Text Basics (6:05)
Article Structure for SEO (8:04)
Big Picture + URL Structure + Meta Titles + Descriptions (6:43)
YouTube Ads Retargetting
YouTube Ads Introduction (10:15)
YouTube Ads In-Depth (14:54)
Making Your Ads Quickly and Easily (2 Videos) (15:52)
YouTube Ads Analysis (9:38)
Getting New Customers from YT Ads (Not Re-targeting) (18:08)
Campaign Segmentation
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